Marketing Campaigns Dashboard

This project presents an end-to-end Marketing Campaign Analysis Dashboard built with Power BI. The dashboard provides a comprehensive view of campaign performance by transforming raw marketing data into actionable business insights.

Key Features

• Campaign performance overview with interactive KPI cards.
• Analysis of impressions, clicks, conversions, revenue, and ROI.
• Customer engagement and conversion rate tracking.
• Channel and campaign comparison to identify top-performing marketing strategies.
• Interactive slicers and filters for dynamic data exploration.
• Trend analysis to monitor campaign performance over time.
• Business-focused insights to optimize marketing budget allocation and improve decision-making.

Tools & Technologies

• Power BI
• Power Query
• DAX
• Data Modeling (Star Schema)
• Interactive Visualizations

Business Value
The dashboard enables marketing teams and business stakeholders to monitor campaign effectiveness, identify high-performing channels, optimize marketing spend, and make data-driven decisions based on real-time performance metrics. It follows BI best practices for data modeling, KPI design, and interactive reporting.